We emerged from 2022 feeling confident that the foundational work we did to fill the gaps in our processes and marketing intelligence was reaping reward. As a team we collaborated to achieve the following:
- Improved student nurture journey from first enquiry to graduate, providing quicker response times and targeted communications.
- Better understanding of how to communicate and engage each stakeholder group.
- Increased intelligence over which initiatives work well for enrolment campaigns and why?
- Clarity of our distinctives, values and who we are.
- Better awareness of who our students are and why they decide to study at Whitley
Our deeper awareness inspired better decision making and new initiatives. Some examples include pivoting our semester one, 2023 enrolment campaign to include Google Ads for the first time. We targeted our messaging to different audiences and saw an increase in community engagement overall. We launched a ‘Church Engagement Roadshow’, which involves our generous teaching staff delivering classes on the Bible and theological perspectives to local Baptist Church congregations. This has created awareness and curiosity for theological study. We began to better understand the key intersection points between Whitley College and our students and community and for the first time since the pandemic, the college experienced strong growth.
- Whitley website update
- Development of Whitley videos to share with the wider community
- Development of Whitley College prospectus
- Alumni engagement strategy
We are also doing much more behind the scenes with regards to the library, scholarship programs, research, student support and community engagement. We appreciate you journeying with us and will keep you updated on further progress.